Video
Penn State’s Sandy Barbour: The Importance Of “Why”

Penn State Athletic Director Sandy Barbour covers solid ground on why a leader has to effectively communicate their purpose, or "why," to achieve buy-in and navigate difficult times. Barbour also touches on giving change enough time to set its course, the challenge of collaboration vs. competition in college athletics, advice for women progressing through the industry and more.

Video
What’s It Like As A First-Time Athletic Director?

Former Southern Utah AD & current Purdue Deputy AD Jason Butikofer, along with Western Illinois AD Matt Tanney, converse with Tulane Deputy AD/COO Monica Lebron on the challenges of being an AD for the first time. 

Video
LEAD1 in the Spotlight: A Conversation with Tom McMillen

LEAD1 Executive Director, Tom McMillen, speaks on the purpose of the organization, relationships with politicians in Washington DC, and his background as a student-athlete. The conversation is moderated by Learfield Executive Vice President/Chief Culture & Communications Officer Roger Gardner.

Video
Greg McGarity On Organizational Leadership

Greg McGarity, Director of Athletics at the University of Georgia, discusses the traits he picked up from those he has worked for (e.g., Jeremy Foley and investing in people). McGarity also details leadership classes he has for mid-level managers on his staff and although voluntary, participants always want more. The interview was captured at the Collegiate Sports Summit hosted by Evanta.

Video
Colorado’s Rick George & Syracuse’s John Wildhack on Revenue Generation

From combining non-athletic assets for sponsorships to ideas from professional sports, Colorado’s Rick George and Syracuse’s John Wildhack discuss revenue generation from a number of different angles. The conversation is moderated by Graham Neff, Deputy AD at Clemson.

Articles
Why Naming Rights Deals in College Athletics are Complicated Business

Comparing deals between colleges and professional sports is also tricky, as the attitudes and opinions of fans differ within each respective setting. Those who follow professional sports are generally accustomed to the commercial element being integrated with the end product; so there tend to be fewer fans speaking out against commercialism.