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Making the Message Count: Rebranding the Media Relations Department

No longer relying on outside media, athletic departments are generating their own messages for their own audiences. In addition to fans, this includes alumni, boosters, recruits, and sponsors. In this article, Dr. Stephen Dittmore looks at changes in department and personnel titles related to this current trend.

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Transparency In NCAA Infractions Cases: How Athletic Departments Can Engage “Active Stakeholders”

The results of the Miami case illustrate the potential upside of having online fan support using reputation repair strategies to influence social media followers at a time when the university may be limited in what it can say publicly. “Fans become a source through which a positive message can be issued to counter existing negative reports.”

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Conversations on College Athletics: The Business and Entertainment of College Basketball

Debbie Antonelli has 30 years experience in college athletics. Many know her as a basketball analyst for TV networks but few realize she was once a collegiate marketer. Trip Durham asks Debbie about her perspective on the state of the game, the responsibility of coaches, and how social media should lift people.

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Words Of Wisdom From The Old Captain

Rick Jones of Fishbait Marketing has been a stalwart of the college athletics world. With his relationships with Fortune 100 companies and his collaboration with sports admins from across the country, Rick has almost seen it all. Trip Durham entices Rick to pass along some great insights about where we've been, are, and going.

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Gene DeFilippo – Managing Director – Turnkey Search (Part 2)

In Part II of his 1.Q interview, Turnkey Search Managing Director Gene DeFilippo discusses the recent hires of Greg Byrne at Alabama and Scott Stricklin at Florida. He also emphasizes the need for ADs to master telling their brand's story and discusses the quick growth of Turnkey Search.

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Experts’ Roundtable: Strategic Marketing

In the past year, we have made the 360 degree fan experience at football and men’s basketball a point of emphasis, by regularly surveying our fans.