Articles
Alternative Facts: The Inequality Of Leadership In College Athletics

Author’s Note: This essay was compiled with the help of more than a dozen minority and majority athletic directors, coaches, search firms and experts on the issues of diversity and inclusion.    “Please explain how your professional experience and cultural upbringing might lend itself to connecting with new student-athletes you would be recruiting to our

Articles
Why ADs & FARs Are Both Outsiders & Must Work In Unison

For athletics, the athletic director is the equivalent of the college dean. But when the “front porch” of the campus misfires, it can inflict much more serious and lasting damage on a university than a scandal in the English Department or Medical School. That means that a president also must have an active outside-athletics eye on athletics. Enter the Faculty Athletic Representative.

Articles
Investigating College Basketball’s Transfer Movement

Transfers have become a vitally important aspect of college basketball. Adding players from the transfer market to fill out rosters can sometimes mean the difference between winning a national championship and suffering an early tournament defeat. Losing players via transfer also carries a similar importance.

Articles
Cash Is King In Intercollegiate Apparel Agreements

From selling their own parking lots to outsourcing bookstore operations, public universities have been forced to get creative in order to generate much-needed funding to support continued operations. The inaugural Intercollegiate Apparel Agreement Report from the Center for Research Intercollegiate Athletics (CRIA) at the University of North Carolina at Chapel Hill provides a detailed look into some trends regarding the revenue received from public Football Bowl Subdivision (FBS) institutions from apparel, licensing, and sponsorship agreements with Adidas, Nike, Russell Athletic, and Under Armour.

Articles
Experts’ Roundtable: Leading College Football Journalists

Today’s media is much different from just five or 10 years ago. In fact, many sports writers are trying to decide on long-form vs. short-form, video, social media, or whatever else they may need to keep up with ever-evolving outlets. Combine this with the pressure of producing pertinent material and you have a compelling, creative

Articles
One Chattanooga: Mark Wharton’s Journey To UTC

Mark Wharton pens on his plans for UT Chattanooga as he becomes the new AD for the Mocs. "We will become One Chattanooga. We must do it together, we have no choice."

Articles
Eschewing the Media Bundle and Related Challenges for the Athletics Department

Consumers who want sports pay for local city council news, opinion, and business news, whether they consume it or not. In some ways, the local newspaper is the last true media bundle. This begs the question of how much longer consumers, interested in sports, will be willing to pay for content they do not want?

Articles
ADiR: Nevada’s Knuth on Hiring Coaches, the Future of Technology & his Reading Habits

There is almost nothing more important in the AD role than hiring coaches. During a search process, focus your time and energy on this activity. To the extent you can, it is important to defer or delegate other activities while you manage the search process and candidates.

Articles
Why Naming Rights Deals in College Athletics are Complicated Business

Comparing deals between colleges and professional sports is also tricky, as the attitudes and opinions of fans differ within each respective setting. Those who follow professional sports are generally accustomed to the commercial element being integrated with the end product; so there tend to be fewer fans speaking out against commercialism.

Articles
Experts’ Roundtable: Senior Woman Administrator

In 1989, the NCAA legislated the Senior Woman Administrator (SWA) position at each NCAA athletic department and member conference. The designation goes to the highest ranking woman on staff. While the responsibilities vary at each institution, the significance of the assignment has remained constant. In this Experts' Roundtable, four leaders from within college athletics share their thoughts on the SWA designation.

Articles
Making the Message Count: Rebranding the Media Relations Department

No longer relying on outside media, athletic departments are generating their own messages for their own audiences. In addition to fans, this includes alumni, boosters, recruits, and sponsors. In this article, Dr. Stephen Dittmore looks at changes in department and personnel titles related to this current trend.

Articles
FBS Athletic Directors’ Compensation Survey

Ten economic, competitive and demographic takeaways and a simple observation for 2016-17 compensation of FBS Athletic Directors. Hard work.  Every day.